Portofolio
A showcase of brands we’ve helped shape — from fresh startups to established businesses — each with a unique story and identity.
AlterEgo
BUILDING A BRAND AND E-COMMERCE PLATFORM FOR CUSTOM EMBROIDERED APPAREL
The Challenge
With no established brand or digital infrastructure, the main goals were:
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To create a distinctive and easy-to-remember brand identity.
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To design a logo relevant to the fashion and personalization industry.
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To build a fully functional e-commerce store to handle orders smoothly.
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To ensure local SEO optimization for better discoverability.
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To set up and run promotional campaigns to boost sales quickly.
Our Approach
We began with brand naming sessions, resulting in AlterEgo Shop — a name that reflects personal style and individuality, perfectly aligned with the concept of customized fashion.
For the logo, we designed a minimalist sun-and-moon symbol, representing duality, creativity, and self-expression — with the brand name “AlterEgo” placed beneath in clean, modern typography. This gave the brand a unique and instantly recognizable mark that stands out in the fashion market.
The website was built on Shopify for its scalability and user-friendly management tools. Our process included:
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UX/UI Design – Clean, intuitive navigation to help customers browse and personalize items effortlessly.
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Product Photography & Presentation – Ensuring products were showcased in a way that communicates quality and craftsmanship.
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Local SEO Setup – Optimizing store metadata, product descriptions, and location-based keywords.
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Digital Advertising Support – Creating and managing campaigns on Google Ads and Meta to drive traffic and conversions.
The Outcome
The result was a cohesive brand identity and a fully operational e-commerce platform that allowed AlterEgo Shop to launch with confidence and start generating sales from day one.
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Explore a curated selection of custom embroidered clothing and accessories.
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Recognize the brand instantly through its distinctive sun-and-moon logo with the AlterEgo name beneath.
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Easily place and track orders through a user-friendly online store.
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Benefit from a smooth shopping experience optimized for both desktop and mobile.
